Show the right products to the right customers.
Control exactly what every customer type and group sees on your Shopify store — hide trade-only SKUs from DTC shoppers, give wholesale buyers exclusive ranges, and roll it out across every theme without touching code.
Already a SparkLayer customer? Enable today
Live catalog
- Perfect for
- Mixed B2B & DTC stores
- Hiding trade-only SKUs
- Customer-group catalogs
- Variant-level rules
Most Shopify stores are built to sell one way — and if you sell B2B and DTC in the same store, you've already hit the limits. Trade-only SKUs show up on the public site. Wholesale buyers land on retail campaigns that have nothing to do with their orders. B2B Catalogs fixes it: show the right products to the right customers — by customer type or customer group, with rules that work across every theme you run.
Free
Included with every SparkLayer plan
All plans
Works on every Shopify plan, Basic to Plus
Zero code
Enable from the app — no dev needed
Built for Shopify
Catalog control, done properly.
B2B-only products
Add a single b2b-only tag and the
product is hidden from every non-B2B shopper.
Only customers with the b2b
customer tag can see or access it — trade
lines stay out of public search, category
pages, and the sitemap.
The outcome
DTC visitors never see wholesale lines that
weren't meant for them.
B2C-only products
Add a b2c-only tag to products
that only make sense for retail shoppers
— campaign bundles, sample-size items,
loss leaders. Customers tagged b2b
won't see them anywhere on the store.
The outcome
Wholesale buyers see a clean, relevant
catalogue — no DTC noise.
Customer-group catalogs
Go deeper with SparkLayer's customer-group metafields. Show or hide any product per group — distributors, retailers, VIPs, region-specific accounts — straight from the SparkLayer app.
The outcome
Every customer group sees a catalogue
tailor-made for them.
Product · Variant
Variant-level control
Visibility rules apply at the product or variant level. Offer the 750ml bottle to DTC and the 12-pack case only to wholesale. Same product, different visibility — no duplicate listings, no variant spaghetti.
The outcome
Trade packaging, case sizes and SKU variants
surface only where they belong.
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Common use cases
Built for stores where one catalogue isn't enough.
Four everyday problems mixed-commerce merchants solve with B2B Catalogs.
Hide trade-only SKUs from the public store
Case packs, bulk SKUs and wholesale-only variants don't belong in public search or category pages.
Give VIPs and top accounts exclusive ranges
Seasonal previews, trade-only variants and early access — visible only to the customers you choose.
Tier catalogs by customer group
Different ranges for distributors, retailers and end customers — from the same product catalogue.
No dev queue. No waiting.
Your team owns catalog rules end-to-end — tag, toggle, save, and changes go live instantly.
Questions & Answers.
What is B2B Catalogs?
B2B Catalogs is a SparkLayer feature that lets you control which products, variants and lines are visible to different customer groups on your Shopify store. Hide wholesale-only SKUs from DTC shoppers, show exclusive ranges to VIPs, and tier product visibility by customer group — all from the SparkLayer app.
Is B2B Catalogs included in my SparkLayer plan?
Yes. B2B Catalogs is included on every SparkLayer plan, including the free plan. There's nothing extra to install or pay for — enable it once and start controlling catalogue visibility straight away.
How does hiding products from the public store work?
Tag a product with b2b-only and it's
hidden from every non-B2B shopper — out of
public search, category pages, recommendations and
the sitemap. Only customers tagged b2b
can see or access it. The same works in reverse with
a b2c-only tag for DTC-only products.
Can I show different catalogs to different customer groups?
Yes. Using SparkLayer's customer-group metafields you can show or hide any product per group — distributors, retailers, VIPs, or any custom segment you've set up. Every group sees a catalogue tailored to them, from the same Shopify product data.
Does B2B Catalogs work at the variant level?
Yes. Visibility rules apply at the product or variant level. For example, you can show the 750ml bottle to DTC shoppers and restrict the 12-pack case to wholesale customers — same product, different visibility, no duplicate listings.
Do I need a developer to set it up?
No. Your merchandising team owns catalogue rules end-to-end. Tag a product, toggle a group, save — changes go live instantly. No dev tickets, no theme edits, no waiting on a release cycle.
Will B2B Catalogs affect my DTC storefront or SEO?
No. Hidden products are removed from public search, category pages and the sitemap, so they won't be indexed or surface to DTC shoppers. Your public storefront stays clean and on-brand while your wholesale lines remain fully accessible to the right customers.
How do I get started with B2B Catalogs?
Install SparkLayer on your Shopify store, enable B2B Catalogs, and ship your first visibility rule in an afternoon. Our team offers free onboarding on every plan to help you configure customer groups, tagging and catalogue rules. Start your free trial.
Get B2B Catalogs Today
Take control of what your customers see.
B2B Catalogs is free with every SparkLayer plan. Install, enable, and ship your first visibility rule in an afternoon — then layer in customer-group catalogs, variant-level control and multi-theme toggles as you grow.
Free plan available. Paid plans from $49/month. B2B Catalogs included on every plan.