B2B Catalog Management: How to Control Wholesale Product Visibility
Sep 15th, 2026Learn what B2B catalog management is, what makes an effective B2B catalog, and how to control product visibility and access for wholesale and retail buyers.
See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.
900% B2B growth and 75% less admin. SparkLayer allowed us to grow our business and offer everything we want.
Mike Bires
Founder and CEO, Nutrition Faktory
24-hour set-up and 140% time savings. We thought weโd be able to go live in a week, but it was all done in a day.
Will Green
Director of Sales, Paleo Ridge
10x B2B growth and 400% AOV increase. Weโve transformed how we serve B2B customers and seen 10x growth.
Deanne Gee-Wing
eCommerce Manager, Nature's PathDrop in your email and URL to see what SparkLayer would look like on your store. Prepare to be amazed!
We'll get back to you within 1 hour to arrange a good time to speak. Alex Weston, General Manager
Give customers a better way to buy and your sales team a better way to sell: customer-specific pricing, self-service ordering, Pulse account intelligence and sales-assisted ordering, all on the store and systems you already run.
Trusted by 3,500+ brands, distributors, and manufacturers 4.9 on the Shopify App Store
Trusted by more than 3,500 brands, distributors and manufacturers.
One connected B2B operation
B2B does not happen through one channel. A customer might order online today, call a sales rep next month and email a purchase request after that. SparkLayer keeps the same customer, products, pricing, terms and order history behind every route to purchase.
XeroInvoice raised“When I came across SparkLayer, I genuinely thought it was too good to be true. It solved 99% of our pain points using our existing website.”
Two Dudes - Voted #1 Men’s Grooming Brand
Read their story
For your B2B customers
Give each customer a buying experience built around their relationship with you. Their own products. Their own pricing. Their own payment terms, pack sizes and minimums. All on the ecommerce store they already know.
For your sales team
SparkLayer Pulse turns the activity already happening across your B2B customers into a daily sales workspace. It learns how accounts buy, surfaces the customers that need attention and gives your team the context to take the next action.
Pulse brings together reorder signals, customer performance, tasks, quotes, invoices and account activity. When the next step is an order, your sales rep is already inside the same system that holds the customer’s pricing and terms.
From opportunity to order
A sales tool is only useful if the opportunity can become revenue. SparkLayer lets sales reps open any account they manage, see the relationship and place an order on the customer’s behalf without re-keying it later.
See previous orders, activity, quotes, invoices and the products the customer normally buys.
Customer pricing, discounts, minimums, pack sizes, payment terms and shipping rules are already applied.
Agree changes with the customer, submit the order and send it through the same checkout and operational flow as self-service orders.
Keep your customer records, pricing, credit, stock and operational data in the systems that own them.
Use that data to power self-service buying, sales-assisted ordering and Pulse account intelligence.
Every confirmed order goes through the same ecommerce operation, whether it started with the customer, a sales rep or an emailed request.
Manage pricing, catalogues, quotes, payments, sales-assisted ordering and accounting connections in one place. It is all built for B2B and supported by a team that understands how wholesale works.
Core B2B commerce
Add customer-specific B2B buying to the storefront you already run.
Control each account’s prices, discounts, terms and ordering rules.
Manage multiple buyers, branches, roles and credit under one company account.
Control which products and variants each customer group can see and buy.
Sales & account growth
See who needs attention, why, and what your team can do next.
Let sales reps order for customer accounts using their live pricing and terms.
Move from quote request to negotiation, approval and order in one connected workflow.
Turn spreadsheets, PDFs and forwarded order emails into ready-to-review baskets.
Onboarding & finance
“Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction.”Nature’s Path Read the story
“Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible.”Scott Taylor, Managing Director, Watersports World Read the story
“We're a small team, so to basically claw back a full-time person in time is quite significant for us”Bevan Read, Co-Founder, Ashtabula Read the story
“I think SparkLayer rejuvenated our B2B from the old very technical boring system to a more beautiful system”Sarah van Waardenburg, eCommerce Manager, SNURK Read the story
“Sales Agent adoption has been pretty solid so far - our larger accounts especially are using it more as they can do it all really quickly on their own!”Dan McNamara, President, VEIA Read the story
Learn what B2B catalog management is, what makes an effective B2B catalog, and how to control product visibility and access for wholesale and retail buyers.
Learn how tiered pricing works on B2B ecommerce platforms, where price breaks go wrong, and how to build tiers buyers understand without sacrificing margin.
Choosing a B2B ecommerce platform? Compare trade pricing, ERP integration, total cost, and when a B2B layer makes more sense than a full platform.
SparkLayer gives you one connected system for B2B buying and sales. Your customers can order for themselves on your existing ecommerce store using their own products, pricing, terms and ordering rules. Your sales team can use Pulse to manage accounts, see which customers need attention, follow up opportunities and place orders on the customer's behalf.
SparkLayer also includes capabilities for quoting, company accounts, catalogues, applications, invoices, integrations and more, depending on your plan.
Yes. You can try SparkLayer free for 14 days. No credit card is required to get started. Contact our team if you need more time to complete your evaluation.
Yes. Explore the interactive demo or book a live session with our team to see how SparkLayer would work with your store, customers and pricing.
Create an account, connect your ecommerce platform and follow the guided setup. Our team provides free personalised onboarding to help you configure and launch SparkLayer.
SparkLayer works with Shopify, BigCommerce, WooCommerce, Adobe Commerce and Wix, along with a growing range of ERP, accounting and business systems. Explore our integrations to find your setup.
In many cases, yes. SparkLayer has an API-first architecture and can connect to custom ecommerce or back-office systems through SparkLayer Ignite. Talk to our team and we will help you assess the best approach.
SparkLayer adds a purpose-built B2B experience to the ecommerce setup you already have. That means you can offer advanced B2B ordering without replatforming or maintaining a separate trade store. See how SparkLayer compares.
SparkLayer is based in the UK and works with businesses around the world. Support is available through live chat and email, with personalised onboarding included to help you get set up. Enterprise customers can also choose a plan with a contractual support SLA with defined response times. Read our story.
SparkLayer works across Shopify plans and is designed for businesses that need a more complete B2B toolkit, including quoting, sales rep ordering, intelligent order capture, customer account tools and accounting integrations. SparkLayer also gives you a free way to start.
SparkLayer is built specifically around B2B buying and selling. Customers can order for themselves, sales teams can manage accounts and order on their behalf, and both experiences use the same products, pricing and connected systems.
Give customers a better way to buy and your team a better way to sell, without rebuilding your storefront or replacing the systems you already run. Start free and launch B2B ordering, or book a demo to see how SparkLayer and Pulse would work with your customers, pricing and sales team.
Free plan available · Paid plans from $49 · Pulse included with every paid plan