See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.
900% B2B growth and 75% less admin. SparkLayer allowed us to grow our business to offer everything we wanted
Mike Bires
Founder and CEO, Nutrition Faktory
24-hour set-up and 140% time savings. We thought weβd be able to go live in a week, but it was all done in a day.
Will Green
Director of Sales, Paleo Ridge
10x B2B growth and 400% AOV increase. Weβve transformed how we serve B2B customers and seen 10x growth.
Deanne Gee-Wing
eCommerce Manager, Nature's PathDrop in your email and URL to see what SparkLayer would look like on your store. Prepare to be amazed!
We'll get back to you within 1 hour to arrange a good time to speak. Alex Weston, Sales Team
Rated 4.9 out of 5 on the Shopify App Store
Your buyers order themselves, at their own prices and terms. Your sales reps sell from anywhere. Every order lands in the systems you already use - and you get on with growing the business.
4.9 on the Shopify App Store · Trusted by 3,500+ B2B stores
See it on your store - in seconds Watch video
Join 3,500+ brands growing with SparkLayer - including the ones you sell alongside.
Easy to use, looks beautiful, and itβs reduced the opportunity for error.
SparkLayer allowed us to grow our business β to offer everything we want.
SparkLayer gave us a proper wholesale experience on the store we already had β no rebuild required.
SparkLayer transformed our website into a true wholesale experience for our customers.
“When I came across SparkLayer, I genuinely thought it was too good to be true. It solved 99% of our pain points using our existing website.”
Two Dudes - Voted #1 Men’s Grooming Brand
Read their story
Reps log in as any of their accounts and build the order with that buyer’s own prices, volume breaks and pack sizes - then submit it, or send it for the buyer to approve.
Buyers ask for a better price while the rep’s on the call. Move a line price, set the carriage, apply a discount or override an ordering rule - the order goes in on the number they agreed.
Say which accounts each agent can reach and that’s all they see. Every order is tagged with the agent who placed it, so reporting works in the system you already run.
The portal is your storefront, so it’s already responsive. A rep starts a basket on a trade-show stand and picks the same cart back up on a laptop that evening - nothing typed twice.
Buyers request, your team prices, and the agreed quote converts straight to an order - negotiation, notes and approval in one thread.
Branded wholesale applications with approval built in - new accounts land with the right pricing, terms and catalog from day one.
Every customer group sees its own range - trade-only lines stay off the retail store, exclusives stay exclusive, down to the variant.
Invoices created automatically, payment status synced back, balances visible to your buyers - no manual reconciliation.
A trade portal on your own storefront - buyers sign in to their own prices, terms and order history.
Spreadsheets, PDFs and forwarded emails become ready-to-review baskets - matched to your SKUs, under your pack and stock rules.
SparkLayer connects to your wholesale data - customer-specific price lists, payment terms, pack sizes and ordering rules.
Stores it, keeps it in sync with your eCommerce website, and passes every order through to the systems downstream.
Ready-made frontend widgets replace the B2B parts of your wholesale site - nothing to rebuild, nothing to maintain.
“Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction.”Nature’s Path Read the story
“Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible; it’s rare to be working with a company that actually cares.”Scott Taylor, Managing Director, Watersports World Read the story
“We're a small team, so to basically claw back a full-time person in time is quite significant for us”Bevan Read, Co-Founder, Ashtabula Read the story
“I think SparkLayer rejuvenated our B2B from the old very technical boring system to a more beautiful system”Sarah van Waardenburg, eCommerce Manager, SNURK Read the story
“Sales Agent adoption has been pretty solid so far - our larger accounts especially are using it more as they can do it all really quickly on their own!”Dan McNamara, President, VEIA Read the story
Learn how tiered pricing works on B2B ecommerce platforms, where price breaks go wrong, and how to build tiers buyers understand without sacrificing margin.
Choosing a B2B ecommerce platform? Compare trade pricing, ERP integration, total cost, and when a B2B layer makes more sense than a full platform.
Explore Shopify B2B without Plus, including the features now available on every plan, their limitations, and how SparkLayer delivers a more complete B2B experience.
SparkLayer gives you an easy way to enable B2B (wholesale) on your existing website. You don't need to create a new store or spend time and money trying to customise your B2B experience. SparkLayer does all this for you and, once you're set up, you'll be able to:
- Enable custom pricing for your B2B customers
- Give your B2B customers a self-service ordering experience
- Accept B2B payments, such as "net payments" and "payment on account"
- Allow your sales team (sales reps) to place orders on behalf of B2B customers
- Configure more advanced pricing rules, such as pack sizing and quantity price price-breaks
- Enable rapid re-ordering, making it easy for your customers to repeat order
- Allow your B2B customers to save shopping lists
- Configure pre-ordering and back-ordering rules
- Allow your B2B customers to create company teams
And so much more! SparkLayer has over 100 B2B features right out of the box. Plus our team can get everything set up for you with our free onboarding service.
Yes, we offer a 14-day trial period to test the features of SparkLayer. The free trial starts when you've installed SparkLayer on your eCommerce platform (e.g. Shopify). If you need your trial extended, please contact us.
Yes! We've a variety of demo stores where you can test the feature-set of SparkLayer. Learn more
To get started, you can sign up for a free 14-day trial here. Alternatively, you can book a demo and we can run through how SparkLayer works.
SparkLayer works out of the box with Shopify, Wix, and BigCommerce and can be set up in a matter of hours.
If you're not using these platforms already, it's also possible to integrate with ANY website using SparkLayer Ignite, our B2B Commerce Framework.
Yes! It's also possible to integrate SparkLayer with ANY website using SparkLayer Ignite, our B2B Commerce Framework.
There are many B2B solutions on the market and each offer a variety of benefits that may suit specific use-cases or customer types. Beyond functionality and features, there is one major benefit of SparkLayer that makes it compelling - you get to use your existing website and SparkLayer simply 'layers' on top (hence the name, SparkLayer!). Many other solutions are built as 'web portals' meaning customers have to use an entirely separate website. Whilst this may be useful, if you already have an existing website (e.g. for your DTC retail customers) or you use an eCommerce platform you're already familiar with, you'll need to manage multiple systems and tools which can add operational complexity.
We'd be happy to discuss this in more detail!
Our head office is in the beautiful English city of Bath, and our team works from around the world. You can learn more about our story here! Our support operates with 24/7 coverage, so wherever you trade from, there's someone to help.
For customers subscribed to our Enterprise plan, you'll get access to our 24/7 Support SLA and you can learn more here.
Shopify's announcement is good news for brands just starting out with very basic B2B. 3 catalogs, net terms, and company accounts are now accessible on every plan. Merchants who just need to get started with B2B no longer have to pay for Plus to do it.
But there's a gap between B2B being accessible and B2B being properly solved.
Shopify's native B2B doesn't have a quoting engine, on any plan. It doesn't have a Sales Rep Portal your team can use day-to-day (the admin backend isn't designed for salespeople). It doesn't have an AI cart that lets buyers email or upload orders. Its accounting integrations are built for DTC, not for the customer-assigned B2B order flows your finance team needs. And the staff account limits on standard plans make rep ordering impractical for any team larger than a handful of people.
SparkLayer is built for brands who have outgrown the basics, or who know from the start that they need more than Shopify's free tier will give them. Every feature we build, every person on our support team, every release on our roadmap is focused on one thing: making real wholesale operations work properly.
If Shopify's native B2B covers what you need right now, SparkLayer's free plan gives you everything Shopify B2B includes - so there's nothing to lose by starting with it. And when you're ready to grow, upgrading unlocks the features growing wholesale operations actually depend on.
A few things that are genuinely hard to replicate.
The Sales Rep Portal is a full storefront interface - not an admin backend - that lets your reps toggle between customer accounts, build carts, access purchase history, and complete orders on behalf of buyers. No other B2B app on Shopify has built this properly.
The quoting engine is native - buyers request quotes, reps adjust pricing and communicate through a built-in messenger, confirmed quotes convert directly to orders. No email chains, no third-party tool, nothing that lives outside the platform.
The AI Intelligent Cart means buyers who prefer to work by email or spreadsheet don't have to change how they order. They forward a purchase order or attach a file - SparkLayer reads it and builds the cart. No manual re-keying.
And then there's the team. Every person on our support team works exclusively with B2B merchants. Every feature decision is evaluated through one lens: does this make wholesale operations better? Most platforms start DTC and add B2B later. SparkLayer was built to be B2B-first.
Book a demo and see SparkLayer on your own catalogue, or start free and take your first B2B order this week.
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