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Book a live demo with a B2B expert.

See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.

  • Get a tailored walkthrough based on your business
  • Learn how it works with your existing systems
  • Get a plan for rollout and adoption
  • Live with Q&A with a B2B eCommerce expert

Let's begin your B2B transformation.

Drop in your email and URL to see what SparkLayer would look like on your store. Prepare to be amazed!

Alex Weston

We'll get back to you within 1 hour to arrange a good time to speak. Alex Weston, Sales Team

Not quite ready for a chat? Try our interactive demo instead.
You can also email us at hello@sparklayer.io.
Rated 4.9 out of 5 on the Shopify App Store
Sales Agent Ordering · Order for any account, anywhere / Negotiate prices inside the order Live customer-specific pricing Quoting built in At the counter or on the road Explore now →

Built for brands who are serious about wholesale.

SparkLayer turns the website you already run into a complete B2B wholesale platform. Your customers and sales team get a buying experience they actually want, and every order flows straight into the systems you rely on.

  • Up to 10x B2B growth from self-service ordering
  • 75% less admin — no more email or spreadsheet orders
  • Live in days with free personalised onboarding

4.9 on the Shopify App Store · Trusted by 3,500+ B2B stores

Trusted by 3,500+ brands, distributors, and manufacturers of all sizes.

Take the order, then grow the account. SparkLayer gives you the tools and the insight to build your wholesale business.

Buyers order themselves.

Harbour House Espresso 1kgHH-250 · pack of 12 $8.18$11.90 Add
Ethiopia Yirgacheffe 1kgET-1KG · pack of 6 $9.05$13.50 Add
Basket · 2 lines · $413.52Net 30
Buyers see their own prices, terms and pack sizes on the store you already run, and can order or reorder whenever suits them. See how ordering works

Your sales reps work their book.

WTWillow Tea Rooms34 days silent — usually every 21Follow up
HHHarbourview Hoteldue a reorder — usually $1,286Reorder
Top of today’s queue — ranked by account value
Every rep works their own accounts with live customer-specific pricing, and can order from anywhere — even offline. Explore sales agent ordering

Your systems stay in sync.

SHOrder #1042 · Caffè del Portolanded in Shopify — stock adjustedSynced
XEInvoice raised in Xeropayment status syncs back when it’s paid
Nothing rekeyed — orders, invoices and stock in step
Every order flows straight into your store platform and accounting — invoices raised, stock adjusted, nothing to reconcile at month end. Explore integrations

Give your sales reps a faster way to work their accounts. They log in as any of their accounts, see that buyer’s own pricing, and place the order on the spot.

Reps log in as any of their accounts and build the order with that buyer’s own prices, volume breaks and pack sizes — then submit it, or send it for the buyer to approve.

  • Live customer-specific pricing on every line
  • Previous orders and shopping lists one tap away
  • Submit on B2B payment methods, including net terms

Buyers ask for a better price while the rep’s on the call. Move a line price, set the carriage, apply a discount or override an ordering rule — the order goes in on the number they agreed.

  • Edit line-item prices inside the order
  • Set custom shipping, or waive it
  • Apply discounts, or override minimum quantities

Say which accounts each agent can reach and that’s all they see. Every order is tagged with the agent who placed it, so reporting works in the system you already run.

  • Specify which customers each agent can access
  • Report on every agent’s activity
  • Pick up and complete abandoned carts

The portal is your storefront, so it’s already responsive. A rep starts a basket on a trade-show stand and picks the same cart back up on a laptop that evening — nothing typed twice.

  • Built for phones and tablets, not just desks
  • Carts persist across devices and sessions
  • Save orders as shopping lists to finish later
Order Builder — Caffè del PortoB2B PRICES
Ethiopia Yirgacheffe 1kg
$9.90 each · their staple
12+$118.80
Harbour House Espresso
$8.18 each · volume break applied
24+$196.32
12oz Cups (Print × Size)
Ordered in June — one tap to re-add
RE-ADD+ Add
Subtotal · 3 lines$315.12
Review & place order →
Editing the line priceAgent pricing
HHHarbour House Espresso ×24list $8.90 → agreed $8.188% agreed
SHShippingset to zero for this orderWaived
MQMinimum quantityoverridden, this order onlyOverride
Order total $250.62 — submitted on Net 30
Sales agents · access4 of 6 seats
JMJo Mercer18 accounts · NorthActive
ARAmara Reid24 accounts · SouthActive
PLPriya Lal11 accounts · key accountsInvited
DSDan Silva16 accounts · WestActive
EOElin Okafor7 accounts · new businessInvited
MRMarco Rossi13 accounts · EuropeNo seat
Each rep sees only the accounts you assign
One cart, one dayCaffè del Porto
  1. 09:40
    Started at the trade show standon a phone, between conversations
    2 lines · $304.92
  2. 14:20
    Two lines added in the car parksame cart, still open
    4 lines · $390.92
  3. 21:05
    Placed from a laptop that eveningnothing typed twice
    $390.92
Carts persist across devices and sessions

Keep the systems you already use. SparkLayer connects to your website, ERP, CRM and accounting.

Shopify BigCommerce Wix WooCommerce Magento Xero QuickBooks Online Brightpearl Linnworks Cin7 Core Unleashed Katana Patchworks Versori Zynk Synder Sufio Shiptheory Conjura

Your B2B data

SparkLayer connects to your wholesale data — customer-specific price lists, payment terms, pack sizes and ordering rules.

SparkLayer

Stores it, keeps it in sync with your eCommerce website, and passes every order through to the systems downstream.

Your store

Ready-made frontend widgets replace the B2B parts of your wholesale site — nothing to rebuild, nothing to maintain.

Customer success stories. 3,500+ brands, distributors and manufacturers of every size run their wholesale on SparkLayer.

Start a trial

Latest news & B2B insights.

How to Choose a B2B eCommerce Platform
Best Practice Guide

How to Choose a B2B eCommerce Platform

Aug 20th, 2026

Choosing a B2B ecommerce platform? Compare trade pricing, ERP integration, total cost, and when a B2B layer makes more sense than a full platform.

Questions & Answers.

See all questions & answers

General
What can I do with SparkLayer?

SparkLayer gives you an easy way to enable B2B (wholesale) on your existing website. You don't need to create a new store or spend time and money trying to customise your B2B experience. SparkLayer does all this for you and, once you're set up, you'll be able to:

- Enable custom pricing for your B2B customers
- Give your B2B customers a self-service ordering experience
- Accept B2B payments, such as "net payments" and "payment on account"
- Allow your sales team (sales reps) to place orders on behalf of B2B customers
- Configure more advanced pricing rules, such as pack sizing and quantity price price-breaks
- Enable rapid re-ordering, making it easy for your customers to repeat order
- Allow your B2B customers to save shopping lists
- Configure pre-ordering and back-ordering rules
- Allow your B2B customers to create company teams

And so much more! SparkLayer has over 100 B2B features right out of the box. Plus our team can get everything set up for you with our free onboarding service.

Do you offer a free trial?

Yes, we offer a 14-day trial period to test the features of SparkLayer. The free trial starts when you've installed SparkLayer on your eCommerce platform (e.g. Shopify). If you need your trial extended, please contact us.

Do you have a demo store to test SparkLayer?

Yes! We've a variety of demo stores where you can test the feature-set of SparkLayer. Learn more

How do I sign up to SparkLayer?

To get started, you can sign up for a free 14-day trial here. Alternatively, you can book a demo and we can run through how SparkLayer works.

Which eCommerce platforms and systems does SparkLayer integrate with?

SparkLayer works out of the box with Shopify, Wix, and BigCommerce and can be set up in a matter of hours.

If you're not using these platforms already, it's also possible to integrate with ANY website using SparkLayer Ignite, our B2B Commerce Framework.

Can I use SparkLayer with a custom eCommerce platform?

Yes! It's also possible to integrate SparkLayer with ANY website using SparkLayer Ignite, our B2B Commerce Framework.

How does SparkLayer compare to other B2B solutions?

A good question! There are many B2B solutions on the market and each offer a variety of benefits that may suit specific use-cases or customer types. Beyond functionality and features, there is one major benefit of SparkLayer that makes it compelling - you get to use your existing website and SparkLayer simply 'layers' on top (hence the name, SparkLayer!). Many other solutions are built as 'web portals' meaning customers have to use an entirely separate website. Whilst this may be useful, if you already have an existing website (e.g. for your DTC retail customers) or you use an eCommerce platform you're already familiar with, you'll need to manage multiple systems and tools which can add operational complexity.

We'd be happy to discuss this in more detail!

What support do you have and where are you based?

Our head office is in the beautiful English city of Bath, and our team works from around the world. You can learn more about our story here! Our support operates with 24/7 coverage, so wherever you trade from, there's someone to help.

For customers subscribed to our Enterprise plan, you'll get access to our 24/7 Support SLA and you can learn more here.

Shopify now offers B2B on all plans — why do I need SparkLayer?

Shopify's announcement is good news for brands just starting out with very basic B2B. 3 catalogs, net terms, and company accounts are now accessible on every plan. Merchants who just need to get started with B2B no longer have to pay for Plus to do it.

But there's a gap between B2B being accessible and B2B being properly solved.

Shopify's native B2B doesn't have a quoting engine, on any plan. It doesn't have a Sales Rep Portal your team can use day-to-day (the admin backend isn't designed for salespeople). It doesn't have an AI cart that lets buyers email or upload orders. Its accounting integrations are built for DTC, not for the customer-assigned B2B order flows your finance team needs. And the staff account limits on standard plans make rep ordering impractical for any team larger than a handful of people.

SparkLayer is built for brands who have outgrown the basics, or who know from the start that they need more than Shopify's free tier will give them. Every feature we build, every person on our support team, every release on our roadmap is focused on one thing: making serious wholesale operations work properly.

If Shopify's native B2B covers what you need right now, SparkLayer's free plan gives you everything Shopify B2B includes — so there's nothing to lose by starting with it. And when you're ready to grow, upgrading unlocks the features serious wholesale operations actually depend on.

What makes SparkLayer different from other B2B apps?

A few things that are genuinely hard to replicate.

The Sales Rep Portal is a full storefront interface — not an admin backend — that lets your reps toggle between customer accounts, build carts, access purchase history, and complete orders on behalf of buyers. No other B2B app on Shopify has built this properly.

The quoting engine is native — buyers request quotes, reps adjust pricing and communicate through a built-in messenger, confirmed quotes convert directly to orders. No email chains, no third-party tool, nothing that lives outside the platform.

The AI Intelligent Cart means buyers who prefer to work by email or spreadsheet don't have to change how they order. They forward a purchase order or attach a file — SparkLayer reads it and builds the cart. No manual re-keying.

And then there's the team. Every person on our support team works exclusively with B2B merchants. Every feature decision is evaluated through one lens: does this make wholesale operations better? Most platforms start DTC and add B2B later. SparkLayer was built to be B2B-first.

Serious wholesale outgrows the spreadsheet. The fastest-growing brands let buyers order for themselves, and point their team at the accounts with the most room to grow.

10×
B2B growth unlocked by self-service ordering
75%
less admin — no more email or spreadsheet orders
3,500+
brands, distributors and manufacturers run on SparkLayer
Days
not months — from install to your first B2B order, onboarding included

Ready to take wholesale seriously?

Book a demo and see SparkLayer on your own catalogue, or start free and take your first B2B order this week.

Free plan available · paid plans from $49 · cancel anytime

  1. 1Install the app
  2. 2Connect your pricing
  3. 3Live in days
  4. 4Expert support
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