
From manual wholesale orders to 73% AOV growth - Soï’s B2B success with SparkLayer
August 15, 2025SoĂŻ transformed their wholesale operations to better serve a growing international customer base.
Are you ready to revolutionize the way your B2B customers order from you, from just $49 per month?
Trusted by 2,500+ brands from startups to enterprise.
Book a live product demo with expert Q&A. We'll go through your current challenges, how we've helped brands like you, and run through some of SparkLayer's features relevant to you.
We'll get back to you within 1 hour (typically sooner!) to arrange a good time to speak. Alex Weston, Sales Director
SoĂŻ transformed their wholesale operations to better serve a growing international customer base.
Premium cookware brand, Smithey Ironware, used SparkLayer to modernise their wholesale operations, simplify complex pricing, and empower over 500 retailers - all without sacrificing their signature hands-on service.
Discover how Nature’s Path unlocked 10x wholesale growth and increased AOV by 400% through seamless self-serve ordering and structured pricing, powered by SparkLayer.
Discover how Mooncup reshaped its B2B operations with SparkLayer, saving 5+ hours per account each week, simplifying wholesale, and delivering a seamless, scalable experience.
Sea to Summit, having already established successful B2B operations in Australia and Europe, sought to elevate their wholesale experience by modernising their digital infrastructure. The goal was clear - streamline operations for their team, enhance the purchasing experience for their network of outdoor retailers, and continue scaling their wholesale business.
Gentec, a leading Canadian distributor of consumer electronics, sought a seamless, scalable, and flexible B2B eCommerce solution. With SparkLayer, they streamlined complex pricing structures, enhanced customer experience, and significantly boosted online order volumes.
Faced with an outdated eCommerce set-up, Rave Coffee turned to SparkLayer for an efficient, scalable solution. The result? Faster onboarding, seamless operations, and a streamlined B2B set-up
Cubitts needed support with their multi-currency price lists, and wanted a platform that enabled them to make real-time changes.
Discover how nkuku streamlined their wholesale operations, improved customer segmentation, and unlocked scalable growth with SparkLayer's powerful B2B eCommerce solution.
Discover how Dutch Leaf, Europe's leading wholesale cannabis accessory supplier, transformed their B2B operations with SparkLayer.
By implementing SparkLayer, Watersports World streamlined crucial operational processes, integrated their ERP for error-free data synchronisation, and enabled bespoke customer group benefits.
Discover how SNURK streamlined operations, reduced manual tasks by 50%, and revitalised their B2B platform with SparkLayer - boosting customer engagement and unifying eCommerce channels.
Learn how SparkLayer helped Veia revolutionise their wholesale operations, elevate customer experiences, and power their ambitious growth journey. Veia achieved outstanding results for both their team and B2B customers.
Twillory’s complex customer requirements needed addressing quickly - with SparkLayer’s enhanced B2B ordering functionality, the industry-leading apparel brand are now saving hours per week and seeing increased customer satisfaction.
apo.com Group needed a solution that could handle the demand from their growing base of consumers within the healthcare industry.
Protool produce precision engineering tools for Formula One cars and aerospace companies. With no room for error in any of their processes, they wanted to automate their manual B2B ordering and add new increment levels to their online PDPs. This need for optimising and futureproofing was only the beginning of their partnership with SparkLayer
Working with marketing strategists, bspoq, we supported Signet in their B2B digitalisation project and continue to power their wholesale growth. Building on our APIs, they now benefit from custom features as well as adopting our classic SparkLayer wholesale functionality.
Unilever haircare brand, Living Proof, came to SparkLayer needing automated B2B ordering features, over 100 bespoke customer groups and tags, and product compliance across multiple regions and SKUs. Discover how we delivered this, and more, within just 2 months.
Dutyman were initially running their B2C and B2B sales through two separate channels, with legacy websites set up for both customer bases. SparkLayer provided a foundation for Dutyman to sell to their wholesale customers, with customer groups, bespoke product and price lists, and B2B ordering and shipping features.
Firepot, the award-winning dehydrated meal supplier, needed a platform that could support the demand from their growing B2B customer base. They wanted a scalable solution that managed their complex pricing and quantity rules while empowering their Sales Reps - enter SparkLayer.
Divine Essence sought out a B2B solution that could drive wholesale growth, which is a strategic revenue channel for the team. They wanted a platform that could combine high-level B2B functionality whilst integrating with their Sage set-up in the back office and bringing out the best of Shopify.
Ennis Fabrics, wholesale textile seller, needed complex pricing functionality to meet the high demand of their global customers. SparkLayer integrated with their ERP to provide custom pricing widgets, Sales Agent features, and quantity rules.
34 St John, a UK-based luxury bathroom brand, set out with a mission to fully own their customers’ journey. With SparkLayer, they were able to remain loyal to their heritage and pedigree of clientele while expanding into new markets.
When Verséa began evaluating its B2B platform, it quickly became evident that medical ordering required a unique approach. Using a combination of Shopify and SparkLayer, Verséa were able to transform their B2B experience.
Amidst rapid growth over the last few years, board game distributor Asmodee UK needed to rethink their B2B approach. With a focus on moving away from manual activities, they found a way to automate their B2B sales process.
Ergonx has been operating in Australia for over 15 years selling foot pain and foot care products. With growing pressure to modernise their online B2B, they needed to find a more robust solution.
For more than 16 years, Firebox Australia has manufactured and designed safety products used all across Australia. In 2023, they were looking to upgrade their B2B operation to support their next phase of their business growth.
Stocked in over 500 retail stores, rapidly growing SafeStyle creates great looking protective eyewear. With an overly manual B2B operation, they needed to find a solution that could help them automate and provide a better customer service.
Rapidly growing TakeAware offers sustainable alternatives for disposables. With over 80% of their B2B customers making repeat orders, they needed a way to enable self-service ordering and speed up order processing times.
Lezyne is a well-respected brand in the cycling industry, known for its high-quality products and innovative designs. They were looking to improve their B2B offering and level-up the online experience for both customers and sales reps.
Lezyne is a well-respected brand in the cycling industry, known for its high-quality products and innovative designs. They were looking to improve their B2B offering and level-up the online experience for both customers and sales reps.
teapigs were looking to bring their B2B ordering online, whilst making use of their existing Shopify set up. Read how the launch of their new hybrid retail and B2B store brought huge improvements to the customer experience and order values!
E3D are industry leaders in the FDM desktop 3D printing market, developing and pioneering extrusion systems and nozzles for 3D printers. Coming into their tenth year of business, it was time to up their wholesale game.
Affected by the 2020 lockdowns, George Brewing realised the power in setting up an online retail presence to sustain their operation. In 2022, a clear objective was born to apply the same online shopping principles to their wholesale customers.
Founded in 2017, Ford Medical has rapidly grown to become a top Amazon seller in the Health & Beauty and OTC space. Find out how they combined Shopify and SparkLayer to launch their new B2B store.
From five star hotels to independent coffee shops, Bewleys serve over 600 million cups of tea and coffee worldwide every year. Find out how they combined Shopify and SparkLayer to launch their new B2B store.
Cosmo Connected is a French start-up founded in 2015 whose mission is to secure all people in mobility. Outgrowing their previous custom Drupal system, Cosmo Connected decided to replatform their operation to SparkLayer and Shopify.
Diesel Life exists to be the premiere apparel brand representing truckers and diesel enthusiasts across the globe. When their previous B2B system was sunsetted, they needed to find a new solution to support their growth.
Fresh Clean Tees had seen rapid growth over the last few years with their DTC operation and were looking to explore new ways to reach their wholesale customers. Read how they deployed their new B2B store using SparkLayer and Shopify!
With a fast growing customer base, WeBuyApples were needing to improve how they managed pricing for their trade customers. Key to them was allowing customers to be rewarded for the volumes they purchased.
Db was founded in Norway in 2009 with the goal of redefining travel gear to enable better journeys. This month sees the launch of their new B2B channel using Shopify, SparkLayer, and retail operations system, Brightpearl.
Two Dudes is a New Zealand based cosmetics company that makes natural men's products for hair, body, and face. This month sees the launch of their new B2B channel to support their growing retail operation.
George & Willy have rapidly built a strong reputation on a simple premise - their passion for great signage. This month sees them release their brand new B2B store, powered by Shopify and SparkLayer.
For over 60 years, Robert Welch Designs has been designing iconic homeware products. This month sees them release their brand new B2B store, powered by Shopify and SparkLayer.
This month sees one of France’s leading eco-friendly tissue brands, Popee, launch their new B2B store on Shopify and SparkLayer!
This month sees the launch of British design studio, Wrap, using SparkLayer and Shopify. See how they've opened up a new sales channel for their wholesale customers.
This month sees the launch of Greenover, a leading action sports importer. See how they've used the power of Shopify and SparkLayer to level-up their online trade ordering.